ViralURL mailings allow you to use text and HTML elements in a unique way of adding such HTML elements (as described below).

You can use the following to customize your email:

Use {firstname} for first name and {lastname} for last name.

Use {b} and {/b} around text portions you'd like to display in bold.

Use {anchor:, followed by your anchor text, followed by } right after a link that you'd like to turn into an Anchor text link. 
    e.g. http://yourdomain.com{anchor:Find out more details, right here!}

Use {image:, followed by your image URL, followed by } right after a link that you'd like to turn into a linked image. 
    e.g. http://yourdomain.com{image:http://yourdomain.com/image.jpg}

In the last two examples, there should not be any line break inside the code.  If you need a line break, use:  {br}

Use {i} and {/i} around text portions you'd like to display in italic.

Use {c} and {/c} around text portions you'd like to display centred.

Use {u} and {/u} around text portions you'd like to display underlined.

Use {fs:#} and {/fs} around text portions you'd like to display in a non-default font size (replace # with the size in pixels).

Use {fc:#} and {/fc} around text portions you'd like to display in a non-default font colour (replace # with the colour name or code).

Use {bc:#} and {/bc} around text portions you'd like to display in a non-default background colour (replace # with the colour name or code).