Knowledgebase: Add2it Go-To System
How to track the deliverability, open rate as well as clicks on links...
Posted by Frank Bauer (Import) on 25 April 2008 12:32 PM
There is no way to 100% sure find out the deliverability rate of emails due to the fact that some ISP's like e.g. Hotmail don't bounce emails that they reject.

What you can do is to check the open rate of emails using HTML emails that contain an invisible tracking image. Again, this way is not 100% accurate as some email receivers might not display images in HTML emails by default. But this is for sure more accurate then the deliverability rate.

Here is a video in which I show how to track the open rate as well as clicks on links...
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